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MarketingSavant Group Holds Workshop on Marketing in a Recession

'What's Your Marketing Stimulus Plan? Innovative Marketing Strategies for Thriving in the Downturn' focuses on frugal, effective and sustainable marketing strategies to improve marketing return on investment in tough times.

GREEN BAY, Wis., Dec. 19 /PRNewswire/ -- The MarketingSavant Group, a Green Bay marketing consulting and training firm, is holding a daylong workshop, What's Your Marketing Stimulus Plan? Innovative Marketing Strategies for Thriving in the Downturn on January 27th from 8:30 a.m. to 4:45 p.m. at St. Norbert College in De Pere.

Participants in the What's Your Marketing Stimulus Plan? workshop will learn how to:

    --  Develop a road map for putting frugal, ethical and effective marketing
        strategies in place to immediately boost marketing return on
        investment
    --  Understand how new approaches in digital and social media marketing
        can catapult your company into new market opportunities
    --  Adapt your marketing spend for today's unpredictable economy
    --  Adjust prices and promotions without sacrificing market share or brand
        image
    --  Focus on accountability and obtaining measurable results from your
        investments
    --  Improve strategic and tactical planning with marketing ROI techniques
        and tools
    --  Manage your marketing budget and collaborate CFO and CEO

Workshop participants will also receive a copy of Marketing in a Downturn: Recession-Proof Strategies for Smart Marketers, a 90-page book featuring over 25 interviews with leading marketers, consultants, managers and business owners sharing their most effective marketing strategies for remaining profitable and sustaining growth during a downturn.

"So many people hear stories about how tough it is to market during recessions, but don't realize which specific frugal and effective marketing tools they can use to increase their return on investment," said MarketingSavant Group CEO and the course instructor Dana VanDen Heuvel, "This type of actionable instruction is a breath of fresh air for anyone responsible for sustaining profitability and striving for growth in this downturn."

The class costs $395 per person with a $100 early registration discount until January 9th, 2009. Participants may register online at http://marketingsavant.eventbrite.com.

Participants with questions about the workshop may visit the event website at http://events.marketingsavant.com.

About The MarketingSavant Group: The MarketingSavant Group works with innovative organizations to leverage thought leadership marketing, digital and social media and emerging marketing technology to reach and keep their customers. The MarketingSavant Group conducts public and corporate seminars around the world on digital and social media and helps organizations through its unique "Thought Leadership Marketing" philosophy. For more information, visit http://www.marketingsavant.com.

SOURCE The MarketingSavant Group

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